internet marketing tagged posts

What’s With the Insulting Opt-Out Messages?

Category: advertisingBusinessFeaturedMarketing Comments: No comments

Screen Shot 2016-03-07 at 10.48.14 AMThese days, it seems like every website has some type of email alert, and they want you to sign up – for something or other – as soon as you visit their site. So much so, that they bombard you with a pop-up, then insult you if you don’t agree to their interruption. A lose-lose when visiting any forceful website.

In general, I’m anti-pop up, an unpopular vote in the marketing world. I don’t see pop-ups as a way to gain followers; I see it as a way to irk potential ones. How many times have you been on a website, had no idea how to find their newsletter signup, and said, “Thank goodness for this pop up widget!” As if, without it, you wouldn’t have known where to go – that has probably never happened. Maybe you did sign up from the reminder; we’re not saying pop-ups never work...

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The Biggest Mistake You Can Make in Online Marketing

Category: advertisingBusinessFeaturedMarketingProductivity Comments: No comments

stop sign yellow cartoon faceIn terms of necessity, marketing often put on the back burner. It’s something you haven’t been doing, or haven’t been doing differently. And so far, so good – at least that’s the immediate take. And we get it, change is hard. Effort is hard.

As comedian John Mulaney said, it’s 100% easier to not do something than it is to do it. He adds that because of that effort, it’s amazing anyone does anything. And he’s not wrong.

Whether you’re a business owner or a manager (or the newest hire), work can be overwhelming. You have a lot on your plate as-is, let alone starting an entirely new project. It’s easier to put things off, or avoid them altogether, than to put in the necessary time to do it right. And really, no one is arguing with that logic...

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Content Marketing Changes to Implement in 2016

Category: advertisingBloggingContent & WritingEducationFeaturedwriting Comments: No comments

Screen Shot 2015-12-28 at 11.05.27 AMWith the New Year comes new goals to put into place. Simple to elaborate changes that can streamline everyday responsibilities – as well as those that simply make you feel better about how things are done. That goes for your personal life, your business, and of course, your marketing tactics. While there was plenty that was to be adjusted in 2015, and which helped business of all sizes to grow their reach, it’s once again time to look at how content helps you advertise.

Check out the latest predictions on how 2016 will change how we see online text, as well as what steps will help provide the biggest impact.

Focus on Quality

Still coming from changes where Google (and other search engines) are cracking down on spam, it’s time to focus on the quality of website writing...

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Different Ways we Use the Internet Today

Category: EducationFeaturedTechnology Comments: No comments

Internet icons search enginesThe advent of the Internet is a common concept in modern life. It has changed the way that we see and live in the world today. No matter what you do, the chances are that you use the Internet in at least some aspect of your life – from increasing your productivity at work to connecting with friends who are all over the map.

Social Media

By making communication with people from across the globe easier than ever before, social media has effectively made our planet smaller than ever. With social media, businesses can expand their target market and seek out audiences that they may never have been able to access before...

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When Social Media Titles Have Morphed into Interesting-Sounding Lies

Category: BloggingExtraFeatured Comments: No comments

pinnochio nose growingSomething new has started happening online. And it’s making me want to stay off of the Internet all together. It keeps me from clicking on links, liking posts, or even trusting online friends’ judgment. No longer can I rest at ease with their web-based decisions. Why? Because there’s an abundance of crap. Articles that promise you’ll “never believe” what comes next, or that something “amazing,” “incredible,” and “absolutely breathtaking,” is about to be seen. Only the content – video or blog – is never any of those things.

It sucks in comparison to their titles.

The first few times, of course, curiosity got the best of you. You clicked. We all did. Only to be disappointed...

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