Tagged: internet marketing

Jan 17

Wedding Crashing: There’s an App for That

5338314394 d5c6044e0f 300x239 Wedding Crashing: There’s an App for Thatby Bethaney Wallace

For those who enjoy watching comedies – or those who are occasionally roped into watching a flick they didn’t choose – you’ve undoubtedly seen Wedding Crashers, a 2005 film starring Vince Vaughn and Owen Wilson. The two characters, friends since childhood, are skilled wedding “crashers,” meaning they attend post-nuptial parties – sans invitation – for the sole intention of meeting women. And it works. But, chances are the rest of us don’t have the same smooth-talking skills (and when I say “smooth talking” I mean “ability to lie”), or the same access to wedding schedules that the magic that Hollywood scripts can provide. Well, fret no more. Thanks to the ever-growing creativity of app writers, there is now a way to find pre-crashed weddings via technology.

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Jan 04

Find Our Internet Marketing Articles & Other Work Online

By Kelsey Jones

youre thumb Find Our Internet Marketing Articles & Other Work OnlineDid you know that Bethaney and I are constantly writing articles and web content on different websites around the internet? Besides checking out a fuller list on our Online and Print Writing page, here are some main portfolio links we are especially proud of.

 

 

Internet Marketing Articles and Web Content by Kelsey Jones

Articles and Web Content by Bethaney Wallace

Graphic from someecards.com

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Nov 30

Social Media Without Borders: UN Promotes Human Rights Day Online

5138832677 9e1cdec20b 300x199 Social Media Without Borders: UN Promotes Human Rights Day Onlineby Bethaney Wallace

Last week we discussed (yet again) the ever-growing popularity of all that is social media. First it was the presidential candidates wanting to get in on the action – they’ve seen what a frenzy teenagers with access to internet phones can cause. (Examples Rebecca Black, Angry Birds, and #BreakingDawn.) Why not politics as well, they thought. But, it seems as though it wasn’t just the Oval Office hopefuls that have seen the potential that social media can bring. In just a few weeks, the United Nations will join the list of government entities to join the social media trend.

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Nov 21

Politics, Meet Social Media

by Bethaney Wallace

Screen shot 2011 11 21 at 3.42.03 PM 300x152 Politics, Meet Social MediaIf you’re anything like me, you could really give a crap less about the upcoming presidential race. Yes I vote, but it’s still a year away; I’m not spending my free time looking up potential candidates or what celebrity will run for office this year (Roseanne Barr). I’ll wait until they’ve debated and fingernail scratched their way to the top of their respective parties’ bids. But, in light of a website I recently found, one that integrates politics with social media, I thought it’d be worth giving politics another look.

The website, OhMyGov.com, is dedicated to monitoring presidential candidates’ social media profiles. With a simple search I can find that Mitt Romney has more than one million followers on Facebook, and that Michele Bachmann is losing more followers by the week than Rick Perry is bringing in. And then there’s Roseanne, who seems to be stuck in the decade when her self-named sitcom was popular, as she has yet to join the cult which is Facebook. Twitter, however, she’s made an attempt at with more than 82,000 followers – a far cry from the number one presidential candidate in Twitter fans, Newt Gingrich, who has pulled in over one million.

On this politics/social media aggregation site, senators, governors, states, and federal agencies are up for evaluation as well (out of the large industries, the Navy has the most social media fans, while their supplier (NAVSUP) has the least.) But the site doesn’t stop there. A user can also see how many news mentions a category or candidate has gotten per week, also showing the difference and the percentage change.

As far as aggregates go, this one is fully equipped and leaves little to be left for debate (for those interested politics that is). Whether or not they know the site exists, office runners have an inside look at the competition’s social media activity … without having to do the legwork themselves. While the rest of us are checking Google on a regular basis, Oh My Gov has taken months of data and tied it together with a sparkly, immaculate bow. Ans while its efforts probably won’t get me excited about politics any time soon, it has kept me checking in each week to see who is winning the most exciting race of all: the race in social media.

 

Screen shot taken Nov. 21, 2011.

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Nov 07

Using Twitter as a Press Release Outlet

3213679186 4678fd1bfc 202x300 Using Twitter as a Press Release Outletby Bethaney Wallace

Earlier this year, after logging into my Twitter account, I learned that Bin Laden had been killed. It was the highest-trending topic of the week. Just days ago I learned, yet again through Twitter, that Kim Kardashian was getting divorced. (Another No. 1 trend.) Both pieces of information were taking with a grain of salt, but they got my attention – enough so that I did some internet research for proof. And as any Washington, D.C. citizen would say, both were true facts. Twitter has outgrown its initial purpose of “What are you doing?” and grown into a much larger pair of shoes: acting as the future of the press release.

Have strangers’ hasty tweets also lead me to question whether or not Justin Bieber was starring in the debut season of Teen Dad? Or whether or not Katy Perry’s account was ran by an anti-marketing communist? Absolutely; it comes with the nature of the site. It’s not only news breaking nuggets that have been made via twitter, it’s in-the-moment statements as well. It’s also why Twitter has more than 175 million users. (How many of those users would sign up for a press release-only site? I’m guessing not many.) But despite any alleged content, Twitter has the ability to release and spread information faster than any other market.

Last week on Halloween, Jessica Simpson told the world she is expecting by tweeting a picture of herself as a very pregnant mummy. Of course, the internet isn’t the only way to spread the news. There’s still the old fashioned interview, whether it be on a talk show, in a magazine, or over the air waves – Jenna Fischer announced she was having a baby boy on The Tonight Show with Jay Leno. And if you’re Beyonce, you announce a pregnancy by showing up to the VMAs while clutching your baby-filled belly for the cameras.

Will the future be press release-less?

For those of you in the sharing information field, you know what a watching-water-boil process receiving a press release can be. Press releases are meant to spread info on a wide basis. And because it comes from the source the news is about, you only hear what they want you to hear and when they want you to hear it. In my days as a college paper’s news editor, I would spend hours checking email for any new messages. There may have been a robbery on campus, or a wreck 20 feet away from the building I was working in, but until there was a press release, I couldn’t share a word. Police officers and dispatchers alike are trained to give the same “You’ll have to wait for the sergeant’s statement.”

However, with the ease of information sharing, it’s only a matter of time before celebrities aren’t the only one using Twitter for their press release needs; the rest of the world will be doing it as well. Whether hard-hitting or mundane, the use of online announcements allow for more internet hits, traffic, and user interaction. And because Twitter is one of the only social media sites to verify high-profile accounts, as far as the internet goes, it just may be the most reliable source of instant information.

This photo courtesy of Flickr.

 

 

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