internet marketing tagged posts

Mistakes to Avoid When Hiring Online Marketing Pros

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share and not to share social media signWith the incredible growth of social media and infinite amount of advertising that comes with it, taking advantage of these outlets has become a no-brainer. The difficult part, however, is knowing how to best implement these online standards. From social media management, to blogging, to SEO services, the untrained eye can have a hard time deciphering these Internet-based phrases. Which is exactly why many opt to hire a professional instead. Whether full time or on a freelance basis (ideal for smaller companies), asking a pro can allow you to take advantage of important online tactics without sacrificing on quality. (Or any other work tasks that are being pushed aside in the process.)

But with so many online marketing professionals available, how do you find the right one?

First off, remem...

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Make 2014 the Year Social Media Grows Your Business

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Post by Carla Martin

media illustrationThis is the year that mobile and media come together to become the top marketing priorities for any business, Social Media Today predicts. Don’t ignore this important niche of consumers. Keep yourself in the game with social media campaigns that connect with mobile consumers. Your competition may have a head start, but these tips will move you in the right direction:

Mobile is the New Gateway

Tailor your message to the mobile user, and make your website mobile-ready. Responsive design techniques make websites display correctly no matter what kind of devices are being used. To tap into this world of mobile consumers even more, consider developing your own mobile app, suggests Entrepreneur.

Apps are designed for mobile devices...

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3 Apps to Kick Off Your Marketing Strategy and Keep It Organized

Category: BusinessFeaturedTechnology Comments: No comments

phone apps icons illustration designMarketing is a high-tech proposition in the 21st century. Long gone are the days when just putting an ad in the Yellow Pages, putting up a billboard, and handing out brochures at trade shows were enough to bring customers to your door. Today, you need to reach people in a variety of ways, and most of the really effective methods are online.

If you’re a business owner on the go, like most are today, it may seem like there’s no time for marketing, or that you need to hire someone to do it for you. However, with these 3 apps, you can kick off your online marketing campaign and keep it organized wherever you are, simply by using your mobile device. It’s the 21st century way to do business.

1. Google Docs

With Google Docs, you can share important documents with anyone in your organization, or e...

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Professional Goals – Why You Don’t Need to Conform

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guy climbing latter and viewing over the sunrise

Last week I talked to a group of college students about professional journalism, at which their professor expressed the importance of writing goals down. And while I understand the sentiment, I don’t necessarily agree. So long as you never stop working toward something better, why waste time with a pencil?

When I first started with freelance writing, practically every resource I came to encouraged the importance of goals. Personal goals, monetary goals, deadline goals – in virtually any aspect where expectations could be measured, these experienced writers said to create an expectation. Sure you might not always reach a goal, but having it there allows you to better evaluate where you’re at, and how to can make it happen the next time around.

Despite their insistence, I was hesitant...

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Facebook and the its Page-View Blockade

Category: Featuredsocial mediaTechnology Comments: No comments

talk to the hand imageAs Facebook grows its paid marketing platform, companies are rapidly seeing their views shrink. At least those they didn’t pay for. With a slick (slick like a pick-pocket) upgrade of algorithms, and a decrease in sharing pages that don’t pay, Facebook users have gotten a significant adjustment in their newsfeeds. Sponsored posts are making the cut, while unsponsored ones show up few and far between. A like or comment might gain them some extra ground, but even then the share level is drastically lower than it once was.

Why? Because Facebook wants to make money. By essentially post-blocking those who don’t cough up a budget, they’ll able to hinder results of companies and businesses with free pages...

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