Tagged: internet

Jan 30

Gang Members Keep in Touch With Social Media

by Bethaney Wallace

Growing up as a white girl in rural Kansas, my knowledge of gangs was very limited. Yes, I’m part Italian, but it’s not like we’re born with a copy of “Mobbing 101.” Somewhere down the line, I probably have a distant relative that slung handguns or laundered cash, a respectable living in the eyes of the mob. But seeing as they don’t like talking about their highly illegal professions, I got all of my drug trafficking facts from the media; rap songs and Hollywood literally taught me everything I knew about gangs.Screen shot 2012 01 30 at 3.29.05 PM1 300x296 Gang Members Keep in Touch With Social Media

From the section of Goodfellas I didn’t sleep through, I learned three distinct features about mob members: they had nervous habits, no qualms about cheating on their wives, and they are super organized. Extensive measures were taken to ensure fluidity and well-executed plans. There were calling trees (this was before email) to keep everyone informed, code words for security, driving routes. And most everyone had a specific job, like it was a union. If these men had been looking for a business front to exploit, they would have been great professional organizers.

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Nov 03

How to Tweak Your Internet Marketing Efforts for the Holidays

By Kelsey Jones

In Wal-Mart yesterday, they were already playing Christmas music. While I personally oppose Christmas music playing outside of November 25th-January 1, this is a great example of how merchants and businesses are already gearing up for the bustling Holiday season. Many started setting out their Christmas-themed merchandise in the beginning of October. This may be a little excessive, but any business should at least begin entertaining the thought of holiday marketing strategy starting in September or October (or even earlier, if you need to get items like custom gift cards printed or produced). The following are some of the ways that businesses can begin tweaking their existing marketing and advertising to promote their holiday offers and products without going overboard.

houston christmas party santa thumb How to Tweak Your Internet Marketing Efforts for the Holidays

Squeeze Pages

Squeeze pages are basically miniature websites that specifically promote one campaign or product. They usually tie into a postal or electronic mailing campaign. However, they could also be used to specifically promote a temporary holiday campaign. Squeeze pages that are sub domains of a business’ main website may be able to help the website with its overall SEO. Squeeze pages can have a unique domain that simply automatically re-directs to a subdomain. They are an easy way to promote a specific holiday, product, or sale without putting it all over the main website. This makes it much easier to take down after the sale is over.

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Oct 21

Technology Growing Pains

6198197101 9d7a685618 m Technology Growing Painsby Bethaney Wallace

 

Way back when Facebook first started, it was an elitist club. Only those enrolled in a university – a university with @ their domain email address – could join. And they meant it too. Before I transferred up into the Big XII, I went to a tiny college that didn’t believe in distributing its own email addresses. I wasn’t allowed to have a Facebook account. In fact, a fellow classmate of mine hacked a university email address from a man in Kentucky, and received a personal message from Mr. Zuckerberg himself, stating his disappointment. In just a few years, Facebook has gone from personally apprehending those attempting to make a profile, to servicing more than 800 million active users, regardless of education status.

Anymore, it’s no surprise to see a grandmother or great uncle add you as a Facebook friend. High school drop outs, stay-at-home moms, Facebook is now accessible to anyone with a computer and the ability to lie about being over 14. Thanks to Facebook’s ability to see what a future they had ahead of them, they were able to make the necessary changes and become a multi billion dollar company – a reality the “you can’t have an account” version of Zuckerberg would have never seen come true.

When it comes to running a business, there are adaptations and changes that every company must fight through in order to become (or stay) successful. (In an example of what not to do, we can all turn to the latest moves Netflix has made.) But just as every business has had to morph into something new, so have their customers. For many technology gurus, this has been no big deal. Facebook takes away the “post” button? Who cares? Twitter links are shortened? Of course, why didn’t we think of that?! But for others, those who grew up before the computer age, are having a harder time adjusting. For the parents and grandparents of the social media world, it’s enough to just have a profile. From my grandpa who “likes” everything, “because it’s the only thing he knows how to do,” to my grandmother whose profession is listed “grandmother,” which I suppose is true (once you hit double digits it becomes a full time job), the pre-electronic generation is just trying to stay in the game.

But, when they’re struggling to work their profiles, or to successfully stalk their friends, why do they keep their accounts up and running? I asked a number of my technology-challenged family members and they all gave different answers. Some to run their business, some to keep track of family, and some because they just like doing it. Even if they have to call or text their grandchildren unreadable messages asking for help, it makes them feel connected.

Despite Facebook’s changes and upgrades which may alienate some users, they have still managed to mark themselves as the world’s most successful social media site. This only goes to show that, with the right marketing moves and business changes, no matter your company’s past, an incredible demand can be created.

 

Image courtesy of Flickr.

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Oct 03

Social Media in the Movies

By Bethaney Wallace

 

4610237377 4d45d2184e m Social Media in the MoviesWithin the past few decades, social media has not only made its debut into the world of Hollywood, but became an A-list star. What started out as a simple mention or quick email has now turned into the subject for entire films. Nowadays it’s the norm for films to feature actors with giant-screened phones that can instantly reach hundreds of followers. Characters check their emails and online profiles where home phones and mailboxes were once checked. Where social media was once the unnamed, unrecognizable actress serving coffee, social media’s big screen appearance now more closely resembles a cameo by Jennifer Aniston or Ellen DeGenerous – recognized and noticed by all.

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Sep 29

The Best Way to Get Noticed Online

By Kelsey Jones

tumblr lqkcrn2jmW1qk9q4so1 500 The Best Way to Get Noticed OnlineMany people ask me how I got “famous” on the internet. It reminds me that fame is all relative, because I only have about 1,900 twitter followers and just because my name shows up on Google Search, it definitely doesn’t mean I’m a big deal when it comes to all other internet marketers out there. But to others who only get on the internet to check email and go on Facebook, I can see how they view me as an internet celebrity. After all, I make my entire living off of internet marketing for clients.

When a new marketer or writer wants to know how to get noticed online, whether it be their blog, content, ideas, or just their persona—I always tell them one thing—Keep Having Amazing Ideas. While this seems simple initially, the desire and drive it takes to make everything you put online unique and interesting is certainly a hard task. But there are several internet marketing geniuses out there (like Jason Falls and Chris Brogan) that prove it can be done.

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