Tagged: marketing

May 21

New Brand Combines Social Media with Fro Yo

Screen shot 2012 05 18 at 1.04.41 PM New Brand Combines Social Media with Fro Yoby Bethaney Wallace

Imagine eating at your favorite restaurant. The food is delicious, the drinks are cold, but instead of the normal atmosphere, it’s gone technological. Wi-fi, iPads with interactive games, phone chargers, and more, have all been implemented for the use of customers. That is the premise of one frozen yogurt chain. Located primarily in the Northeast, Let’s Yo brings the best of both world into one business.

The best part though? Customers are actively tweeting and mentioning the business online. (Ok the best part for the owner.) Giant screens display #letsyoyogurt tweets, QR codes, and more. Users, excited to see their message on display, tweet at the business while simultaneously enjoying the frozen yogurt.

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Apr 16

How Internet Searches Can Raise Money for Charity

by Bethaney Wallace

Screen shot 2012 04 16 at 4.36.12 PM How Internet Searches Can Raise Money for CharityWhen it comes to web browsers, I’m rarely willing to compromise. Internet Explorer has caused more headaches than I can count, and Bing ranks in the top 10 of things I hate most in the world. While once swearing by Safari, ever since the invention of Chrome, I’ve been using it every day and often. There is the occasional site that forces me to convert back to Safari or use the Fox, or when I’m doing research Blekko is handy, but Chrome is still my go-to browser. Google rarely lets me down, and, if I’m being completely honest, sometimes I’ve just too lazy to switch from the search bar to the address-typing bar; Chrome combines these features into one, convenient place.

BUT, I recently came across a completely new type of browser. One that donates money to charities every time you search. Even those searches for “discount designer shoes” or “how to braid” – this outlet allows users to do good even when being completely selfish.

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Mar 26

Phones of the Future

by Bethaney Wallace


Screen shot 2012 03 26 at 12.01.34 PM Phones of the FutureTechnology and electronics are advancing faster than even be documented. By the time a new a new TV or computer is purchased, it’s a mere months before the newest model has come out, dwarfing the former in comparison. At the rate electronics are growing, it doesn’t take a rocket surgeon to figure out that number will only multiply. Our capabilities, as Buzz Lightyear would say, will soar to infinity and beyond.

A few months ago I was at a family gathering, learning about family history and generational gaps, a normal topic for the ages. My grandmother told me a story, about her own grandmother (my great, great grandmother) on the invention of the train. Her lifetime, she told my grandma, had seen so much, that there was no way the world could possibly keep up. She’d seen indoor plumbing, the electric iron, TVs, and automobiles have made a huge transformation. Clearly, the rest of the world would never see what she’d seen; they’d see more.

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Feb 03

How to Find And Advertise Valentine’s Day Ideas Online

By Kelsey Jones

vintage valentine 1 How to Find And Advertise Valentine’s Day Ideas OnlineThe annual holiday of love is fast approaching, and for many people, finding the right Valentine’s Day gift for their family members or significant other to express their affection is fast becoming more crucial. For marketer and advertisers, the Valentine’s Day gift, floral, and greeting card traditions make it worthwhile to offer special discounts and products.

Because they are looking for one another, whether someone is a consumer looking for the perfect gift ideas, or a marketer, wanting to promote their company’s products and services, finding the best place to find and advertise Valentine’s Day gifts can usually be found in the same places.

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Dec 06

Social Media Brings Sports Fans Together

33330283 3b0fac2bb7 m Social Media Brings Sports Fans Togetherby Bethaney Wallace

For today’s blog, like usual, I had a specific topic planned out – to share information on a new piece of technology or website. But after logging into my Facebook and Twitter profiles, looking at the timeline, and seeing that they’d been blowing up with sports news for the past 32 hours, I went for a change of pace.

For those who aren’t familiar with my TV watching practices, I know minimal information about sports. I understand the theory of football – that placement of the ball makes all the difference in number of points scored – but it’s the stipulations that make it difficult. Collars aren’t to be grabbed, the clock only sometimes gets stopped, and the term “quarterback” has nothing to do with receiving change. I’ve angered my share of sports writers asking for the definition of “three and out”or a list of synonyms for “Heisman-worthy.” And I find the best part about College Game Day to be the clever signs in the background.

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