marketing tagged posts

Pokemon Go Explodes Into Existence

Category: BusinessMobile Comments: No comments

PokemonI played Pokemon religiously growing up. I got a Gameboy Pocket for Christmas when I was seven or eight years old. I drained countless pairs of double A’s on Red Version. I watched the Pokemon cartoon in the afternoons when I got home from school. As I grew up, so did Pokemon — releasing more and more editions of the game. I’d add to my collection all summer. When my parents told me to go outside, I’d take my Gameboy with me and play there. I had books that included maps of the various regions — Johto, Kanto — and complete lists of the Pokemon and all of their abilities. I bought the last Pokemon game I have purchased my freshman year of college, more than ten years after my first game. I still play through them once in awhile.

I don’t play Pokemon Go.

Niantic Labs released t...

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Give Out Your Best Ideas … On a Blog

Category: advertisingBloggingBusinessContent & WritingFeatured Comments: No comments

Everyone is an expert in their own field. They’re immersed in a topic, learning everything there is to know about it … for roughly eight hours a day. Sometimes those topics even run into your personal time or after hours. The point is, however, that you know a whole lot. People come to you with questions, and if you don’t know the answer offhand, chances are you can get it very quickly.

During all of that brainstorming, you’re likely to come up with some new ideas.

So why not share them? No, not in the way that everyone can steal what you thought up, but in the way where you can get others talking and show your expertise.

And you can do so on your blog.

trust fall activity with men in suitsThe days of marketing for marketing’s sake are over. Customers are looking for value in your content...

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The Rise of User-Generated Content

Category: advertisingBloggingBusiness Comments: No comments

Millennials-Love-UGCI’ve been watching lots of Facebook live recordings lately. They’re completed videos from  previous live streams. Usually it’s a friend or group of friends just hanging out, responding to the comments of other friends. It sounds  ridiculous as I type it out, but so does all user-generated content (UGC) consumption. It’s just stuff we throw out there without the production value or calculation of a professional content producer. Yet we spend an ever-growing amount of time with this form of media via our social networks.

I work in a creative bubble. I spend all of my free time around writers, comics, and improvisors — people who want other people to pay attention to them. I realize that may create a bias in my social media experience, but a Crowdtap poll from 2014 suggests that m...

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Buy an Apple, Just Hope it Doesn’t Break

Category: AppleMarketingMobile Comments: One comment

blue imacI had an iMac with the blue shell on the outside.

After serving as the family computer for a number of years, I was allowed to house this machine on my personal desk. It ran slowly, taking eight minutes on average to boot up. It could browse the Internet, sort of. It didn’t feature a true word processor, but TextEdit allowed me to get by. Ultimately, at age 11, it was awesome to have my own computer.

My parents had moved on to the iMac model with a circular base and flexible arm attached to the screen. After that it would be a G5 tower, and then a new iMac. My dad runs a monitor hooked to an old macbook in the upstairs office. I’m typing this post on an iMac...

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Using The Customer Buying Cycle to Generate More Sales

Category: Businesse-CommerceEducationFeatured Comments: No comments

OnlineShopping1When a customer makes the decision to purchase something, he or she subconsciously goes through “the buying cycle.” A five-stage cycle that ultimately helps them find the product that they are seeking, and the business from which to purchase. Additionally, the cycle also determines if the customer will return to make future purchase at the establishment.

As a business owner, it is up to you to use the customer’s buying cycle to grow your company. You have to make a continual effort to ensure that every customer who is seeking your products, chooses you over your competition — and also keeps coming back for more.

Understanding the 5 Stage Buying Cycle:

Awareness, research, comparison, purchase and retention — these are the five stages of the customer’s buying cycle...

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