media tagged posts

The Rise of User-Generated Content

Category: advertisingBloggingBusiness Comments: No comments

Millennials-Love-UGCI’ve been watching lots of Facebook live recordings lately. They’re completed videos from  previous live streams. Usually it’s a friend or group of friends just hanging out, responding to the comments of other friends. It sounds  ridiculous as I type it out, but so does all user-generated content (UGC) consumption. It’s just stuff we throw out there without the production value or calculation of a professional content producer. Yet we spend an ever-growing amount of time with this form of media via our social networks.

I work in a creative bubble. I spend all of my free time around writers, comics, and improvisors — people who want other people to pay attention to them. I realize that may create a bias in my social media experience, but a Crowdtap poll from 2014 suggests that m...

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New Technology Advertising on Old Media

Category: advertisingContent & Writing Comments: No comments

Apps Advertising on RadioDuring the drive home from Fort Worth Tuesday night, we came to a complete stop on I-30. Some police vehicles were blocking the road, which had already been trimmed to one lane for construction. As we sat for 10 minutes, I flipped through the radio presets in search of some entertainment. The most interesting thing I heard was an advertisement.

I listen to the radio a lot now. My Pontiac Vibe doesn’t have a jack connection for my phone, so terrestrial broadcasts are my only option during trips around the city. I hear plenty of ridiculous ads and readers for local law firms and payday loan companies (imagine this but on the radio). The advertisement I heard on Tuesday didn’t stick out because of an over-the-top gimmick though.

It was an ad for Lyft, the ride-sharing service...

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Music Streaming is a Tough Business, Just Ask Pandora

Category: BusinessMedia Comments: No comments

Pandora-RadioIf you’ve ever wondered how companies like Spotify and Pandora make profits, they don’t.

During college I hosted three different radio programs for the university station, KSDB FM. The first show I worked on was called “Music From The Movies.” It featured banter about films accompanied by their respective soundtracks. I also hosted a 90’s music show and an improv segment.

The college radio program was great because it allowed anyone with an interest to get involved. We would meet as a “class” once per week and cover a little bit about a topic de jour — usually the FCC or radio history. A number of times we discussed the model behind the applications that were expediting radio’s extinction: music streaming services like Pandora.

Pandora had become a popular utility amongst...

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YouTube Red Sees Green

Category: BusinessMediaMobileUncategorized Comments: No comments

YouTubeIt doesn’t take much searching to find tech- and social media-related stories. The nature of this business sector spurs rapid change and offers fodder for blogs in a way that covering the coal industry might not. I point out that I perceive technology as a business sector rather than a function of everyday life for a reason.

YouTube Red officially hit the U.S. market Wednesday, October 28. If you’ve used the YouTube app on your phone recently, you’ve probably been prompted to subscribe to the ad-free service. For $9.99/month you can remove all ads from your YouTubing experience. This allows users to listen to music or watch videos uninterrupted...

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Twitter Moments Offers Positives and Pitfalls

Category: Bloggingsocial media Comments: No comments

Twitter-MomentsOn October 6, Twitter launched a new feature in its application called “Moments.” This is the latest attempt to expand the platform’s user base. Moments allow the reader to swipe through a series of tweets related to a particular news event. For the user, the feature functions almost like a miniature magazine. You flip through pages to hear different perspectives and see different images; each moment only takes about 60 seconds of your time. This gives Twitter a rival (with better organization in my opinion) to the Facebook Instant articles. I enjoy the feature. It’s fun and useful. However, I am not without some apprehension.

My concern is that people will start using Twitter Moments as a substitute for wholesome news coverage...

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