Tagged: MySpace

Oct 31

The Most Spooky Source of Information Yet: The Internet

by Bethaney Wallace

5144858705 63887e8953 300x225 The Most Spooky Source of Information Yet: The InternetIn honor of Halloween, I thought it would be appropriate to focus on the spooky, the quirky, and possibly even the mad: people’s social media accounts. Whether revealing or off the wall, a person’s social media accounts are a reflection of their personality, and more importantly, their ability to filter their thoughts. However, even Halloween, a day of complete identity relief can’t make up for a certain category of social media sharing, where users post their thoughts and feelings every day, all day.

Anyone who has ever gotten bombarded with Facebook notifications knows the type of people I’m referring to. Their statuses tell just what they’re doing and when they’re going to do it – as if they are providing their stalker with a Staples easy button. They send you constant invites to play any-type-of-noun-ville and upload pictures on a hourly basis. And for these over-sharers, one social media site simply isn’t enough; Twitter, MySpace, YouTube all get constant attention as well. It is for this same reason I have de-friended many on my own accounts; it’s not that I don’t want to be their “friend” it’s that the constant updates are more than I can check, hiding any truly important updates. (I’ll use the word “important” here loosely since we’re talking about Facebook statuses.)

However, with the popularity of celebrity Twitter accounts, the terrifying ability to share has grown to a larger level. It’s no longer high school girls posting angry tweets about their lives, it’s adults. Many a celebrity has been found posting heated information, then receiving a whirlwind of backlash once their thoughts were spread via the internet. In recent months, Roger Ebert, Chris Rock, and Katy Perry have all posted controversial tweets, which were later either recanted or at the very least, clarified.

So what can be learned from all of these haste-induced tweets? Should celebrities be more careful about what they post to the internet? Absolutely. After all, what can be recanted can never be erased. But, the public should also realize their posts are just as permanent. When it comes to social media, nothing offers a quicker, easier way to spread information, but with this ability also comes the ability to overshare and spread false words.

 

Do you have a social media account who cried “Wolf”?

There are websites and social media profiles dedicated entirely to providing sarcastic and false information. (A few of my favorites are The Onion and @FakeAPStylebook.) But for the rest of us, especially celebrities, we don’t have the luxury of sharing without consequence. Are you constantly posting about being angry? Your online friends will soon question your authenticity. Even overly happy posts won’t be taken seriously after time. One too many this-is-the-best-day-ever tweets and followers will roll their eyes and question the tweeter’s motives.

So the next time you login, remember that with internet access comes power. The power to say what’s exactly on your mind, or the power to act like an adult. Sharing every single rant may make you feel better in the moments just after you were served an overcooked burger or snubbed by a department store employee, but constant sharing, or schedule posting will only alienate your followers. Put your metaphorical social media filter on “high” and don’t post anything you won’t want permanently posted to your social media history.

 

Photo courtesy of Flickr.

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Sep 20

Should you erase your social media history?

By Bethaney Wallace


53043kr9a2mm0kq 300x300 Should you erase your social media history?
Throughout my years with a Facebook profile, I have seen it be used for many things. I’ve seen business pages achieve great success with many followers. I’ve seen college students sell their unwanted textbooks or furniture. And I’ve seen it used as a stockpile of photos, where users of all ages upload photos and tag any captured friends as soon as their internet connection is found. Are one of these tactics more acceptable or more widely used than another? Not necessarily. Facebook and other social media sites were meant to connect people, which all of these examples do. However, with the ever-spanning access to profiles and increased exposure, that also means that any decisions made via social media are likely to be permanent ones.

( Read more )

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Dec 17

Narrative Experiments in Social Media: Valemont and Circle of 8

Fall 2009 has been a fascinating one for narrative endeavors on social media, three high-profile gaming experiments stand out as the vanguard of both social media and branded entertainment. Valemont by MTV and Verizon, Circle of 8 by MySpace and Paramount Digital are each standout examples of narrative storytelling rolling out utilizing social media to tell its story, create fan communities and market products.
MTV Valemont 20091 289x300 Narrative Experiments in Social Media: Valemont and Circle of 8Valemont is a webseries whose driving platform is television, first airing as Two minute thirty second spots during commercial breaks for MTV’s The Hills and The City. Valemont artfully utilized an alternate reality game (ARG) through the website, www.valemontu.com, to create a fictional world. Where their greatest achievement lies is in inviting viewers to enter that world and play along within the narrative. Creating a centralized online forum, Valemont Commons, a where fans pretended to be part of the story and worked together to create events and solve the ARG’s mysteries was essential to Valemont’s success. The game led participants to Facebook using a quiz application to drive users to a Facebook community and to further identify themselves within the narrative.  Utilizing Facebook , a robust fan community fostered by the property’s online team who masqueraded as fictional characters, grew and after three months has thousands of active members, fan fiction, and spinoff groups created by fans themselves. Valemont is currently being considered for a second season, this time televised completely by MTV Networks. The social media groups already in place have helped put pressure on MTV but regardless of whether or not it becomes a TV show, new content is going to be created in the fictional universe by fans.

circle 8 300x195 Narrative Experiments in Social Media: Valemont and Circle of 8Circle of 8 is a movie released in ten parts on MySpace video will be released in 2010 on DVD exclusively through Blockbuster Inc. Circle of 8’s social media presence is undeniable, with over 100,000 MySpace friends. Yielded from promotions on MySpace’s front page and other traditional online advertisements, traffic has been driven to the movie and its associated products from Green Label Studios (Mountain Dew) and Kia. The question that Circle of 8’s rollout asks is why its fans are not as active on forums or groups as Valemont? The fan community surrounding Circle of 8 is participates less actively than that of Valemont, this is likely because it lacked a fan-interaction campaign like Valemont implemented. Complimenting the movie were a variety of branded flash games, contests and trivia games that led fans to clues in the movie’s mystery but did not support personal interaction, nor did it create a fictional space for the audience to play in. More interaction with fans has certainly created a more involved fanbase for Valemont but since Circle of 8’s story is self-contained the bottom line may be that the creators aren’t looking to expand the story into a sequel but rather are testing the waters for future project rollouts.

Narrative and social media are logical match, driving the creating of social communities and giving venues for marketing that are more subtle and palatable to audience members than traditional advertisements. These two narrative rollouts show the possibilities that are just beginning to be explored in the union of storytelling and social media platforms.

Caitlin Burns is a Transmedia Producer and Editorial Lead at Starlight Runner Entertainment. To read more analysis on Circle of 8 and Valemont, read her article in Multichannel News: The Next Wave in Branded Entertainment.

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Sep 08

Social Media: Why Should You Care?

I did a presentation at my full-time job last week about the importance of social media and what it means to our business, a marketing agency (BIGSHOT). Everyone thought it was a great and informative presentation and I thought I’d share what I offered.

Here’s the video I showed as an introduction:

Twitter:
http://twitter.com/BIGSHOTmktg
Free micro-blogging website where users can only post updates (or “tweets”) of 140 characters or less. Good for promoting website links, coupons, and specials. Has grown from 1.6m to 32.1m users just in the last year.

Facebook:
http://www.facebook.com/bigshotKC
The most popular social networking/media site, where anyone with a valid email address can join for free. Separated into networks of schools (high school and colleges/universities), companies (they have to apply for their own network), and cities (usually only metros and capitol cities, as of now). Now has over 250m monthly active users (as of July 2009), with 120m users logging on at least 1x/day. The fastest growing demographic is adults ages 35+.

MySpace:
Like Facebook, except MySpace offers the ability to completely customize profiles. Bands, Businesses, and Individuals all have profiles, there are no pages. Monthly page views have decreased over 20% in the last year, from 47.4b to 38b. Focus is on music, video, and celebrities.

LinkedIn:
For professionals; focused on business and career networking. Their slogan is “Relationships Matter.”  Had 43m registered users in over 200 countries as of July 2009. Profile focus is on job experience, skill set, what the user is looking for, and recommendations (references) from other contacts.

compete social networks1 Social Media: Why Should You Care?

Why Should You Care?
In the last year, social media has become one of the most influential components of the web. Because of it, newspaper readership has been steadily declining, about 10% from April 2008 to April 2009, according to comscore (during that same time period, online newspaper readership increased 5%). Studies show that internet users also let social media affect their online shopping choices.

More Resources:

Headline image from: http://blog.host1plus.com

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Aug 04

MySpace Has Added E-mail: Why You Shouldn’t Care

Sigh. According to Gigaom, MySpace has introduced an e-mail feature to their users, who will receive an “@myspace.com” email address. While I applaud MySpace for attempting to introduce new features for their users, I highly doubt that this will make an impact on the level of catching up they have to do in order to even begin competing again against Twitter and Facebook (and even LinkedIn) in terms of members.

When Facebook was introduced, it became painfully clear that it was going to be a tall competitor against MySpace. While MySpace allows users to customize their layout and background, it is the monotony of this that draws people to Facebook. Most students and adults are not attracted to animated, sparkling .gifs and offensive backgrounds all over their screen. To put it bluntly, Facebook is popular because it is simple. It does not try to offer everything to everyone all at once. It knows its niche and has stayed there.

As Facebook grew in popularity amongst college students (and eventually high schoolers), MySpace became desperate. They began to market themselves as a music site and even created their very own record label. While this may be a good strategy for someone who wants to change their demographic, MySpace was simply marketing to anyone who would listen. Unfortunately, this turned off the general public, who realized that the predetermined fields and networks that comprised Facebook were just what they were looking for.

Instead of re-centering their marketing strategy in the first place, MySpace has now become an afterthought for most of the general public (especially since Facebook is now open to anyone 13 and up who has an e-mail address).

And this is why MySpace (and MySpace email) also needs to become an afterthought for you and your company’s internet marketing strategy. In order for your business to become successful, you need to concentrate on what your target market is concentrating on.

However, it’s important to remember that simply targeting a communication medium, such as social media, isn’t going to make you successful. It is the integration of social media into everything else that you do. For example, have noticeable icons on your organization’s homepage that offer a direct link to your Facebook and Twitter profiles. Use Twitter and Facebook to promote sales, offer coupons and giveaways, and receive feedback from your customer base. Make the experience that users have by friending or following you be a fun one.

In order to stay ahead of social media trends, it’s important to understand what your target market is and what they are doing online before simply trying to catch up before it is too late (*cough* MySpace *cough*).

Kelsey Childress is a Search Marketing Specialist and owns her own freelance business, Awen Creative. She is the creator of The Social Robot.

Image Courtesy of MySpace Tour Site

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