online tagged posts

What’s With the Insulting Opt-Out Messages?

Category: advertisingBusinessFeaturedMarketing Comments: No comments

Screen Shot 2016-03-07 at 10.48.14 AMThese days, it seems like every website has some type of email alert, and they want you to sign up – for something or other – as soon as you visit their site. So much so, that they bombard you with a pop-up, then insult you if you don’t agree to their interruption. A lose-lose when visiting any forceful website.

In general, I’m anti-pop up, an unpopular vote in the marketing world. I don’t see pop-ups as a way to gain followers; I see it as a way to irk potential ones. How many times have you been on a website, had no idea how to find their newsletter signup, and said, “Thank goodness for this pop up widget!” As if, without it, you wouldn’t have known where to go – that has probably never happened. Maybe you did sign up from the reminder; we’re not saying pop-ups never work...

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The Biggest Mistake You Can Make in Online Marketing

Category: advertisingBusinessFeaturedMarketingProductivity Comments: No comments

stop sign yellow cartoon faceIn terms of necessity, marketing often put on the back burner. It’s something you haven’t been doing, or haven’t been doing differently. And so far, so good – at least that’s the immediate take. And we get it, change is hard. Effort is hard.

As comedian John Mulaney said, it’s 100% easier to not do something than it is to do it. He adds that because of that effort, it’s amazing anyone does anything. And he’s not wrong.

Whether you’re a business owner or a manager (or the newest hire), work can be overwhelming. You have a lot on your plate as-is, let alone starting an entirely new project. It’s easier to put things off, or avoid them altogether, than to put in the necessary time to do it right. And really, no one is arguing with that logic...

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Are You a Passive Aggressive Emailer?

Category: AnnouncementsContent & Writingemail marketingFeaturedUncategorized Comments: No comments

Screen Shot 2016-02-22 at 8.55.45 AMDo you regularly send emails with question marks at the end of non-question sentences? Do you respond without explaining yourself – or anything? Do you only address the points you wish to discuss, while avoiding the rest? If so, along with a few other key factors, you just might be a passive aggressive emailer. One of the worst forms of communicators, IMO.

Why? It’s a practice that places blame, creates controversy, and often causes more confusion than necessary. Besides, you’re typing, not texting – take three extra seconds to spell out what you’re trying to say. It will save everyone confusion in the long run, and therefore, time spent on a single email.

Passive Aggressive Signs

If you email saying, “I saw the blog on the front page?” it pretty much takes everything in me to not reac...

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5 Ways Manage Your Inbox

Category: BusinessEt ceteraFeatured Comments: No comments

email-overload1We’ve all had that inbox. The one that hosts thousands of unread messages. It likely has a full box of spam – it might even be full itself. (Yes, you actually can max out storage space, which then sends new messages in the opposite direction.) Rather than taking the time to delete what was unnecessary each day, you let it all pile up, and now it’s basically too overwhelming to start. I want to panic just thinking about it.

But there’s an easy fix to this email mess. Rather than putting off everything, you can help combat your maxed out mail, and allow you for timely correspondence.

  1. Clean Out the Unreads

First things first: it’s high-time to get that number of unread messages as low as possible, which is zero. If messages are months old, just delete them and start fresh...

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Cord Cutting Crosses Over to Sports

Category: BusinessMedia Comments: No comments

NBA-League-PassBasketball ranks as one of the more divisive professional sports. Some find the 84-game season too long, others prefer the college version. Personally I love the NBA, and I can produce more than a few posts-worth of arguments as to why the professional product is superior. (Would you watch the freshman B-team over varsity?) Alas, this is not a sports blog, so consider yourself spared. But in the era of binge watching, even the non-fan can appreciate a quality viewing experience.

NBA League Pass is Netflix for basketball aficionados. And much the way streaming services are changing the television-watching experience, on-demand sports packages change our relationship with the teams we love...

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