Tagged: PPC

Nov 17

An Easy Guide to PPC Traffic Remarketing

sale thumb An Easy Guide to PPC Traffic RemarketingPPC campaigns can be big traffic drivers to a website; however, what makes that eventual click into a conversion is making sure that the content on the website is targeted to the user. This means that whatever the user was looking for when they clicked to a website, the content and information needs to be there. Having relevant information increases trust in a website and can increase user loyalty (e.g. unique return traffic and page views). For instance, if an ad is offering Free Shipping, then users expect to get free shipping once they click into the website.

However, even though users may find exactly what the PPC ad promised, it doesn’t mean that they are guaranteed to complete a sale. For whatever reason, they may leave the website without completing the final conversion step (whether that is purchasing a product, filling out a contact form, or signing up for an email newsletter). This is why company marketers need to set up a remarketing strategy, especially when it comes to PPC. The great thing about PPC is that many programs allow for additional tracking and remarketing opportunities, such as ads on websites hosting Google Network ads from companies whose websites the user has visited in the past. These banner and image ads are based on cookies via the Google Search Network or via other portals and attempt to drive previous traffic back to a company’s website, completing the conversion and bringing it all full-circle.

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Posted in Business, PPC, Search Engines

Nov 03

How to Tweak Your Internet Marketing Efforts for the Holidays

By Kelsey Jones

In Wal-Mart yesterday, they were already playing Christmas music. While I personally oppose Christmas music playing outside of November 25th-January 1, this is a great example of how merchants and businesses are already gearing up for the bustling Holiday season. Many started setting out their Christmas-themed merchandise in the beginning of October. This may be a little excessive, but any business should at least begin entertaining the thought of holiday marketing strategy starting in September or October (or even earlier, if you need to get items like custom gift cards printed or produced). The following are some of the ways that businesses can begin tweaking their existing marketing and advertising to promote their holiday offers and products without going overboard.

houston christmas party santa thumb How to Tweak Your Internet Marketing Efforts for the Holidays

Squeeze Pages

Squeeze pages are basically miniature websites that specifically promote one campaign or product. They usually tie into a postal or electronic mailing campaign. However, they could also be used to specifically promote a temporary holiday campaign. Squeeze pages that are sub domains of a business’ main website may be able to help the website with its overall SEO. Squeeze pages can have a unique domain that simply automatically re-directs to a subdomain. They are an easy way to promote a specific holiday, product, or sale without putting it all over the main website. This makes it much easier to take down after the sale is over.

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Posted in advertising, Business, Search Engines, SEO, social media

Nov 23

Google Bans Misleading and Spam Ads

I’m sure you’ve seen those teeth whitening or flat stomach weight loss ads on google advertising– they are everywhere. However, thanks to Google’s new initiative to ban any advertising that sells misleading products or could be considered as spam advertising, these types of ads will soon be a distant memory.  Hopefully now we will no longer have to see a flabby stomach on our sidebar as we’re reading a blog or yellow teeth asking us if we have the same!

A great explanation and summary of the new policy can be found at The Big Money: Google Does Non-Evil Thing: Bans White Teeth, Flat Stomachs.

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Posted in PPC, Search Engines