qr codes tagged posts

5 Reasons QR Codes are the Worst

Category: BusinessEducationFeaturedMarketing Comments: 2 comments

anti QR codeThough 2014 is drawing near, there is much of the population that still insist on using QR codes. And all its ridiculously outdated glory. From business cards, to company logos, to T-shirts that sport the website-location tech, these codes are still be blasted on every surface imaginable. As a QR code hater from the very beginning, it’s enough to make me want to give up on the Internet all together (well, almost). But now that upgraded, better working tactics have made their way into the world, these blotchy squares are a glaring reminder of things no longer necessary. (Or at all, IMO.)

For guilty parties and fellow haters alike, here are the top five reasons to nix the codes once and for all.

5. They’re Ugly

Really ugly...

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Why QR Codes Aren’t Being Used Correctly

Category: advertisingFeaturedKelsey Comments: 9 comments

QR codes as they are most commonly called, were initially created by a subsidiary of Toyota in Japan in 1994, Denso-Wave. The QR codes helped track the status of parts that were being shipped. 

These barcodes are big in Japan and South Korea and are just now gaining steam in the United States. However, I believe that marketing campaigns have taken the QR code hostage and are now abusing it. Here are the main qualms about using QR codes in marketing campaigns:

Usin...

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