Guest post by Gerald Brown
Content marketing isn’t going anywhere. If anything, it’s going to become more integral to business marketing. The Content Marketing Institute notes that 58 percent of business-to-business marketers and 60 percent of business-to-consumer marketers plan to increase their content marketing budgets in 2014.
This budgetary expansion is being driven by trends that increase the value of the content itself. Looking ahead at the next year, businesses and products of all shapes sizes — from global consumer products like laptops down to your local clothing boutique — will be wise to leverage these market changes to improve exposure and sales quality. Here are the top trends that will change content marketing in 2014:
Conversational tones will proliferate
Using a conv...Read More