By Kelsey Jones
In Wal-Mart yesterday, they were already playing Christmas music. While I personally oppose Christmas music playing outside of November 25th-January 1, this is a great example of how merchants and businesses are already gearing up for the bustling Holiday season. Many started setting out their Christmas-themed merchandise in the beginning of October. This may be a little excessive, but any business should at least begin entertaining the thought of holiday marketing strategy starting in September or October (or even earlier, if you need to get items like custom gift cards printed or produced). The following are some of the ways that businesses can begin tweaking their existing marketing and advertising to promote their holiday offers and products without going overboard.
Squeeze Pages
Squeeze pages are basically miniature websites that specifically promote one campaign or product. They usually tie into a postal or electronic mailing campaign. However, they could also be used to specifically promote a temporary holiday campaign. Squeeze pages that are sub domains of a business’ main website may be able to help the website with its overall SEO. Squeeze pages can have a unique domain that simply automatically re-directs to a subdomain. They are an easy way to promote a specific holiday, product, or sale without putting it all over the main website. This makes it much easier to take down after the sale is over.
