Tagged: SEO

Dec 10

Common SEO Question: How Can I Be Number One on Google?

I came across this great video from Google’s SEO Guru, Matt Cutts, about a common question many SEO professionals get asked on a regular basis– “How can YOU make my site #1 on Google?”

I always tell clients that in my opinion, any company or person that promises you that you will get a #1 ranking is probably either a) using “black hat”, or inappropriate, SEO practices or b) doesn’t know what they are doing. Any true SEO expert knows that promising a #1 ranking to a new or current customer is a definitely no-no when it comes to SEO.

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Posted in Search Engines, SEO

Jul 15

Use Stop Words to Condense SEO Meta Tags

stop sign 300x225 Use Stop Words to Condense SEO Meta TagsThere are several common words that many search engine crawlers overlook when indexing web content. These words are skipped to save disk space and to increase loading speed. Try to avoid these words in meta tag creation.

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Posted in Featured, Search Engines, SEO

May 24

How to Begin Your Do-It-Yourself Marketing Campaign

By Brandon Rhodes

As more and more of the population begins to move online, harnessing traffic over the internet has become an essential component of a successful business model. Many large companies are now seeking out the services of digital marketing agencies, but the technical and financial barriers-to-entry are still too steep for many smaller businesses, who are already devoting a great deal of their time and energy maintaining their website. So, what should a small business owner, or any other do-it-yourself internet marketeer do? Read on to discover the steps you should take, and the mindset you should have to enter into the self-serve online marketing game.

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Posted in Featured, SEO, social media

May 13

How Sharing Links With UTM Tags Can Produce Incorrect Analytics Data

Many in-house and agency search marketers use UTM (Urchin Tracking Module) tags to sort and filter their Google Analytics results for their website traffic. UTM tags are added to the end of a link and are usually formatted like this:http://www.example.com?utm_source=Value&utm_medium=Value&utm_campaign=Value
The UTM source can be something like ‘socialmedia’ or ‘ppc’ and the medium could be ‘twitter’ or ‘adwords’.

However, here’s where UTM tags pose a risk in modifying analytics data- for the majority of internet users, the ‘stuff’ that comes after a question mark in a link is meaningless. They assume that it is just part of the link, not that it is necessarily tracking where they got it from (this is especially true if acronyms are used instead of words like ‘twitter’).

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Posted in SEO, social media

Apr 23

The Benefit of SEO for a Vitamin Company

Guest Post by Eric Rea of OrangeSoda

Once you have an online store for your vitamin company, your next job is to market your products. You need to reach the people who need solutions to their health issues. To do that, you have to find out what people are looking for. SEO or search engine optimization has long term benefits for vitamin companies and is usually much less expensive and more trackable than traditional advertising.

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Posted in Business, SEO

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