social media tagged posts

Relentless Pinging: Notifications are Losing Their Umph

Category: Featuredsocial mediaTechnology Comments: No comments

facebook notificationsLast week I logged into Netflix and saw a pile of notifications. A growing number of little red flags, letting me know about new shows that were being released – shows that I had never even seen or heard of. That’s what Netflix thought was worth sharing with me personally.

Other sites are no better. This weekend I didn’t check Facebook for hours and tallied up 15 notifications, a number that doesn’t seem too crazy anymore, considering all they ping about. Except not one of them had anything to do with me. It was all mutual pages that had been posted on and random views … nothing that needed immediate attention. Yet I scrolled through each and every one of them...

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The Rise of User-Generated Content

Category: advertisingBloggingBusiness Comments: No comments

Millennials-Love-UGCI’ve been watching lots of Facebook live recordings lately. They’re completed videos from  previous live streams. Usually it’s a friend or group of friends just hanging out, responding to the comments of other friends. It sounds  ridiculous as I type it out, but so does all user-generated content (UGC) consumption. It’s just stuff we throw out there without the production value or calculation of a professional content producer. Yet we spend an ever-growing amount of time with this form of media via our social networks.

I work in a creative bubble. I spend all of my free time around writers, comics, and improvisors — people who want other people to pay attention to them. I realize that may create a bias in my social media experience, but a Crowdtap poll from 2014 suggests that m...

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Facebook Messenger May Introduce Advertising

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Facebook-Messenger-AdsDuring my final year of high school in 2009 I had to write a “senior paper.” It was a 2,000 word research document about a topic of my choice. As someone interested in journalism, I decided to write about the advent of the tablet — which was just about to hit the market — and the disappearing print edition newspaper. It was a contentious time for traditional journalism. How could a news organisation make money with a website?

Social media platforms were still in their infancy as well. Most businesses didn’t know how to use Twitter or Facebook to their advantage. And yet whispers that this would be the way of the future echoed in the hallways of major corporations. Of course, today, the idea of a two-way communication platform with a target audience is the Holy Grail.

Not only ha...

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Apps Advertise During the Super Bowl Now

Category: advertisingMediaMobilesocial media Comments: No comments

superbowl-SundayDuring my last year of college, my roommates and I hosted a number of parties. A staple at each one of our shindigs was something we called “hot cheese.” Also known as cheese dip or queso, hot cheese was the flavorful, savory appetizer that made our parties memorable. Its combination of browned ground beef, fresh pico de gallo, and Velveeta delighted the taste buds with every bite. Often times it took over conversations throughout the party. If it was missing from even a small gathering, our guests commented on the absence.

Hot cheese eventually found itself center stage for our Super Bowl party. We made a double batch. Having a spread of food was vital because, of course, few people ventured to our house that evening to watch a football game between the Patriots and Seahawks...

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Social Media Pairs Perfectly with Entertainment

Category: Bloggingsocial mediaTechnology Comments: No comments

Royals-Social-Media-ConnectWhen I was eleven I bought the pre-sale of Nintendo’s The Legend of Zelda: The Wind Waker. As part of that purchase I received a 200-page strategy guide. A perusal of the book’s contents revealed loads of screenshots, a comprehensive walkthrough, and a list of where to find all the heart pieces. It even came with a pull out sea chart (you sailed island-to-island to complete quests) which had markings to indicate which plots had what treasure. It added extra dimension to a game which, at age eleven, I probably could not have beaten in its entirety.

Social media have become the ultimate companion. Not in a Her way, but in a strategy guide way.

Most of us imbibe in sports, pop culture, or both. We, as a society, love TV, and sports make for some of the best programming...

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