Tagged: Twitter

May 21

New Brand Combines Social Media with Fro Yo

Screen shot 2012 05 18 at 1.04.41 PM New Brand Combines Social Media with Fro Yoby Bethaney Wallace

Imagine eating at your favorite restaurant. The food is delicious, the drinks are cold, but instead of the normal atmosphere, it’s gone technological. Wi-fi, iPads with interactive games, phone chargers, and more, have all been implemented for the use of customers. That is the premise of one frozen yogurt chain. Located primarily in the Northeast, Let’s Yo brings the best of both world into one business.

The best part though? Customers are actively tweeting and mentioning the business online. (Ok the best part for the owner.) Giant screens display #letsyoyogurt tweets, QR codes, and more. Users, excited to see their message on display, tweet at the business while simultaneously enjoying the frozen yogurt.

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Mar 06

B-Sides: Online Communication Now for Purchasing Drugs

by Bethaney Wallace

Screen shot 2012 03 06 at 9.51.40 AM 300x283 B Sides: Online Communication Now for Purchasing DrugsOver the years the Internet has worked as a segue for many people. It combines schedules, brings old acquaintances together, helps sell unwanted goods. But, according to several news reports, the websites are taking it a step further and helping those of all moral standards. They’re acting as a medium for illegal narcotics to be marketed and exchanged. Or more specifically, they’re helping head shops hustle their merch. No more alley lurking and telephone booth squatting; now drugs change hands through a simple web message.

But, what’s even more noteworthy than this upcoming practice (after all, there was the Craigslist killer, are we really surprised by drugs?) is that the media is having a heyday. Constant reports, articles, grilling politicians about law restrictions – it’s as though the reporters think the social media drug trade is government funded. Why is the public surprised when technology lives up to its capabilities?

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Feb 27

Will Social Media Predict the Election?

by Bethaney Wallace

Last week, I was surprised to find (via Google alert) that President Obama’s campaign team released a Spotify playlist. A campaign playlist, that is. While other candidates are out making cold calls and passing out brochures, the president’s people are compiling jams and sharing them with potential voters. Four years ago, this presidential playlist would have been unheard of. But today, it’s simply one of the many outlets presidential hopefuls are taking on their road to the White House. Candidates have social media profiles, and follow Internet activity to see how they’re doing in the polls. Now what’s next? Facebook voting and the winner being officially announced via Twitter?

Screen shot 2012 02 26 at 5.48.13 PM Will Social Media Predict the Election?As quoted from MercuryNews.com, “In 2008, social media was an auxiliary component of the campaign,” said Zac Moffatt, digital director of the Mitt Romney campaign. “Now it’s integrated into the core concept of how the campaign will reach people. We have moved away from the mindset that the website is the primary place where people will interact with the campaign.”

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Feb 23

How to Get More Clicks on Twitter [INFOGRAPHIC]

By Kelsey Jones

Dan Zarrella recently published this amazing infographic on his blog. Click on it to view it full-size on his website.

Important points of interest were middle link placement and less tweets per hour equaled a higher CTR (click-through rate), and tweeting on the weekends may be a good idea.

Graphic is after the jump (click on read more to view).

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Jan 30

Gang Members Keep in Touch With Social Media

by Bethaney Wallace

Growing up as a white girl in rural Kansas, my knowledge of gangs was very limited. Yes, I’m part Italian, but it’s not like we’re born with a copy of “Mobbing 101.” Somewhere down the line, I probably have a distant relative that slung handguns or laundered cash, a respectable living in the eyes of the mob. But seeing as they don’t like talking about their highly illegal professions, I got all of my drug trafficking facts from the media; rap songs and Hollywood literally taught me everything I knew about gangs.Screen shot 2012 01 30 at 3.29.05 PM1 300x296 Gang Members Keep in Touch With Social Media

From the section of Goodfellas I didn’t sleep through, I learned three distinct features about mob members: they had nervous habits, no qualms about cheating on their wives, and they are super organized. Extensive measures were taken to ensure fluidity and well-executed plans. There were calling trees (this was before email) to keep everyone informed, code words for security, driving routes. And most everyone had a specific job, like it was a union. If these men had been looking for a business front to exploit, they would have been great professional organizers.

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