I’ve written about Twitter before. It’s of course a great way to start conversations about emerging topics. It’s also a repository for Internet runoff. An environmental hazard in the wrong hands. Twitter can function as an avenue to engage customers or fans, but it’s often a dual-edged sword (like most swords). The Vanderbilt University football program used this weapon unsuccessfully on Thursday.
As I wrote before, companies and organizations need a heightened sensitivity in regards to the content of their media. Vanderbilt football made a mistake tweeting “we don’t need your permission,” as part of a promotional slogan for the upcoming season. Twitter users were upset by the perceived flippant attitude toward rape culture. The tweet was rash, insensitive, and ultimately dumb...Read More