website content tagged posts

Is Online Content Getting Better?

Category: BloggingBusinessContent & WritingKelsey Comments: No comments

By Kelsey Jones

typewriterIs it just me, or is the content that is getting published online becoming more and more enthralling? Features that normally would have been reserved for the pages of the New York Times are now getting posted on private blogs and online communities that didn’t exist as little as 5 years ago.

Who knew, that when given an open platform where you can publish anything and have the power to be heard by millions of people in a single day, would give writers around the world license to create amazing and brilliant content.

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How Paid Content Drives Away Website Traffic

Category: BloggingContent & WritingKelseySearch EnginesSEO Comments: One comment

By Kelsey Jones

newspapersWhile researching or reading up on a certain topic or current event, one of the most frustrating things in the world is to be taken to a snippet of the article and to be told that to read the entire article, one needs to sign up for a paid membership to the site.

As a Citizen of the Internet, I cannot hit my back button fast enough. I will never pay for content that I can get somewhere else.

And your consumers shouldn’t have to either.

As Ben Parr from Mashable stated in 2010, “The numbers speak for themselves: The old newspaper model is simply not going to be market-viable as we head deeper in the digital age. News blogs (such as Mashable) and online reporting are the future of journalism.

That doesn’t mean that newspapers should simply give up and die. There are many things that newspapers can do to avoid extinction. The ones that embrace the online space faster and more effectively have the best chance for survival.”

News and current event articles, as well as columns, tutorials, and blog posts should never require readers to pay for access. The fire on 2nd street in downtown Manhattan, Kansas isn’t the secret to finding the Holy Grail, so why should I have to pay to read about it, especially when I can find out all the details from Twitter, Facebook, or another Free news site or blog?

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How to Create a Website Content Development Plan

Category: BloggingBusinessContent & WritingFreelance & Designguest post Comments: No comments

Guest Post by Sara Lancaster

hands-keyboardYou’re a web developer, not a website content writer. Sure, you could probably hammer out a few lines of text or pages of content if you had to, but you don’t want to. It’s not your expertise.

You get that, but getting your clients to understand that is a whole other story. As a web designer and/or web developer you have a few ways to overcome this obstacle.

  1. Suck it up and write the content yourself.
  2. Ask the client to write the content.
  3. Create a website content development plan with your client at the get-go and outsource the writing to a content writer you trust.

We’ve already tou...

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