websites tagged posts

What’s With the Insulting Opt-Out Messages?

Category: advertisingBusinessFeaturedMarketing Comments: No comments

Screen Shot 2016-03-07 at 10.48.14 AMThese days, it seems like every website has some type of email alert, and they want you to sign up – for something or other – as soon as you visit their site. So much so, that they bombard you with a pop-up, then insult you if you don’t agree to their interruption. A lose-lose when visiting any forceful website.

In general, I’m anti-pop up, an unpopular vote in the marketing world. I don’t see pop-ups as a way to gain followers; I see it as a way to irk potential ones. How many times have you been on a website, had no idea how to find their newsletter signup, and said, “Thank goodness for this pop up widget!” As if, without it, you wouldn’t have known where to go – that has probably never happened. Maybe you did sign up from the reminder; we’re not saying pop-ups never work...

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Social Media and Sensationalizing: When Can We Cut the Drama?

Category: Content & WritingEducationFeatured Comments: No comments

click bait cartoonAlmost every time I log into Facebook, there’s an article about something big and bad that’s taken place. Maybe it’s about something big and good, like someone being cured of cancer. Either way, it’s a topic that’s dramatic and borderline unbelievable – written to gain clicks, not necessarily to inform the reader. Of course there are the rare mediums that have actually done their research and provided fact-checked information. But for the most part, there are titles full of lofty claims with zero-to-little information baking them up. Opinions are blatantly thrown into the writing. And there’s nothing more to the story than the original title – which may or may not have proven itself to be true.

These types of articles are called click bait, and they’ve all but taken over Facebook...

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Different Ways we Use the Internet Today

Category: EducationFeaturedTechnology Comments: No comments

Internet icons search enginesThe advent of the Internet is a common concept in modern life. It has changed the way that we see and live in the world today. No matter what you do, the chances are that you use the Internet in at least some aspect of your life – from increasing your productivity at work to connecting with friends who are all over the map.

Social Media

By making communication with people from across the globe easier than ever before, social media has effectively made our planet smaller than ever. With social media, businesses can expand their target market and seek out audiences that they may never have been able to access before...

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When Social Media Titles Have Morphed into Interesting-Sounding Lies

Category: BloggingExtraFeatured Comments: No comments

pinnochio nose growingSomething new has started happening online. And it’s making me want to stay off of the Internet all together. It keeps me from clicking on links, liking posts, or even trusting online friends’ judgment. No longer can I rest at ease with their web-based decisions. Why? Because there’s an abundance of crap. Articles that promise you’ll “never believe” what comes next, or that something “amazing,” “incredible,” and “absolutely breathtaking,” is about to be seen. Only the content – video or blog – is never any of those things.

It sucks in comparison to their titles.

The first few times, of course, curiosity got the best of you. You clicked. We all did. Only to be disappointed...

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Web Design Can Make or Break Your Image

Category: BloggingBusinesse-CommerceMarketing Comments: No comments

“The times, they are-a changin.” Bob Dylan, of course, was referring to the way one presents one’s self in the Information Age. Now they say 57 is the new 48.5, and that the website has superseded the power suit. That’s right Mad Men, the tie and the cufflinks are being replaced by the tabs and the font scheme. Your avatar is your identity. People work from home; I’ve got a corner office, and it’s in the basement. I’m not saying everything has changed (I still have a 9 A.M. scotch each day), but certainly web presentation has become at least as important as attire when it comes to professional image.

This being the case, I need to put together a site of my own. I want to like the way I look, but alas, tracking down the Men’s Warehouse of web production has not been easy...

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