Under the still-in-Beta “community” tab, content creators (the artist inside me just shuddered) will have the ability to post text, images, GIFs, all the usual social tropes. Users can like and comment on the items in this stream, giving them a way to connect with the channel operators they most enjoy.
Sarah Perez points out that this is Google’s latest attempt to rejigger its social presence. (Any Google+ users in the house?) Social media is snatching up Internet ground like it’s post-WWII Eastern Europe. But is it necessarily a positive that YouTube is becoming more social? More social features theoretically mean more engagement, which means more advertising — so yes, as a business decision it makes sense.